National Data Centre Day: Building a Unified Message for the Industry

Andy Davis is joined by co-host Rory Flashman, MD at Spa Communications, for a special episode marking the first-ever National Data Centre Day.

Together they explore why the industry urgently needs a unified message – and how collaboration can transform the public perception of datacentres.

Right now, one of the sector’s biggest challenges is a lack of a truly unified, collective narrative. Andy and Rory unpack the difficulties of building a shared story, discuss the importance of transparency, and examine how new initiatives are paving the way forward for the next generation to join the sector.

“Collaboration goes hand-in-hand with community,” Rory notes. “We need to do a better job at telling stories and opening up so we can change public perception on a broader scale”.

The session also discusses the importance of National Data Centre Day – which spotlights the critical role of data centres in the UK’s economic and AI ambitions.

Its goal is to raise awareness, inspire future talent and show why this technology underpins modern life. With over 50 organisations already backing the initiative, this episode is a call to action for the entire industry to come together and amplify the #NDCD message.

📅 Join us on 16 October for our first-ever live audience podcast, featuring senior leaders and communications experts discussing how to reshape the narrative and grow the industry.